Tag Heuer Reveals Two Mario Kart Watches, One Of Which Costs $25,600

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TAG Heuer x Mario Kart
Image: Nintendo Life

Remember when luxury watch designer Tag Heuer launched a limited edition Super Mario watch? Yeah, the one that cost $2,150? Well, it’s back with another Nintendo collaboration, this time celebrating the Mario Kart franchise.

The company is launching two distinct watch designs based on the Mario Kart franchise, and while they certainly look the part, both come packing pretty heavy price tags.

The first is a standard Chronograph and will be limited to 3000 pieces. It’ll come housed in a 44-mm steel case adorned with adorable little Mario Kart references, along with the Mario Kart logo inscribed on the black polished ceramic tachymeter bezel. As a nice little easter egg, the date window will also showcase classic Mario Kart items including the banana and bullet bill in lieu of the date number.

The TAG Heuer Formula 1 X Mario Kart Limited Edition (Chronograph) will cost $4,300 / £3,550.

Next up is the Chronograph Tourbillon model, which will be limited to just 250 pieces. This one comes in a slightly larger 45-mm case made of high-performance grade 5 titanium with a screwed sapphire case back adorned with the Mario kart engraving and numbered ‘XXX/250’. The mechanism includes Mario himself, a blue shell, and a bullet bill moving around in rhythm.

The TAG Heuer Formula 1 X Mario Kart Limited Edition (Chronograph Tourbillon) will cost… Are you ready..? $25,600 / £21,250.

Both watches come with a black calf leather strap with contrasting red stitching and lining and a custom embossed pattern. The folding buckle also comes personalised with Mario ‘M’ symbol. The watches will come presented in specially developed black watch boxes with matching travel pouches.

You can register for early access to the Chronograph model right now on the official website until October 17th; early access sales go live on October 20th. The Chronograph Tourbillon model is not yet available, but you can register for notifications on its availability.

What do you think of this latest collaboration between Tag Heuer and Nintendo? Start your engines and fire off a comment down below!