Thursday, March 04, 2021
Ubisoft To Focus More On Free-To-Play Experiences Moving Forward 1

Ubisoft To Focus More On Free-To-Play Experiences Moving Forward


Standing strong alongside AAA releases

Ubisoft© Ubisoft

In Ubisoft’s recent earnings call (where it was revealed the French company was the top third-party publisher on the Nintendo Switch), CFO Frederick Duguet spoke about the changing model of the publisher.

It will achieve this by focusing on free-to-play titles and premium experiences alongside AAA and back catalog dynamics.

“We said for a number of years that our normal template is to come with either three or four AAA games, so we’ll stick to that plan for fiscal 2022. But we see that we are progressively, continuously moving from a model that used to be only focused on AAA releases to a model where we have a combination of strong releases from AAA and strong back catalog dynamics, but also complimenting our program of new releases with free-to-play and other premium experiences.”

“In fiscal 2022, we will continue our evolution from a AAA release-centric model toward a model where AAA stands alongside new premium and free-to-play innovative experiences across platforms. These diverse experiences will feed on each other through complementary gameplay and business models.”

Ubisoft recently released Watch Dogs 3 and Immortals Fenyx Rising and continues to support free-to-play titles like Hyper Scape and Brawlhalla. In addition to this, it has announced the return of games such as Prince of Persia: The Sands of Time and revived Scott Pilgrim.

What do you make of all this? Leave a comment down below.

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